As many of you may have already heard, the Chancellor of the Exchequer has recently announced a 20% VAT increase on sports nutrition drinks and supplements. In an effort to postpone this tax increase, Maximuscle teamed up with other players in the sector and the European Specialist Sports Nutrition Alliance (ESSNA) in order to present a united claim against imposing such a tax.
Despite our best efforts, the government has announced that the 20% increase will come in to effect from the 1st October 2012. As a company we feel this contradicts the Government’s commitment to improving public health and increasing sports participation rates.
This increase will have a significant effect on everyone associated with Maximuscle and consequently will be reflected upon the price of our products, in particular protein based powders. However, we promise you that we will work tirelessly to ensure that our prices remain competitive, our products will remain the best and we continue to deliver the best levels of customer service in the industry.