Liverpool land £25m a year kit deal

[Hij]

What the fuck and who are warrior

As per Tony Evans in the Times today. 25mn per year deal.

[MyLord]

source?

[Alfie]

( Click to show/hide )

Spot the odd one out: Nike, adidas, Umbro, Warrior, Reebok. Warrior?
Who are they? The chances are you have never heard of Liverpool’s new shirt manufacturer and unless you are a fan of lacrosse or know the NHL inside out, you will not be not alone.
In the United States, Warrior is a manufacturer to be reckoned with, providing equipment and clothing in ice hockey and lacrosse, America’s oldest sport. In 2004 the company was bought by New Balance, which retained the founder, Dave Morrow, as president and chief executive officer.
Morrow, a lacrosse player, founded Warrior in his Princeton dormitory where he developed the first titanium stick, which the university used en route to their National Championship that year. Warrior was taken from Morrow’s High School American football team in his home town of Michigan, the Brother Rice Warriors.
The buyout took Warrior to new heights and in April this year, New Balance signed a multi-year sponsorship deal with the Boston Red Sox baseball team. As part of the deal, the Red Sox have unveiled a video sign at Fenway Park, measuring 70 feet in length and 7ft 9in in height, featuring the New Balance logo. and the company now provides footwear and clothing to all “fan-facing Red Sox employees”.
New Balance had been happy to sponsor athletes while refraining from using them for advertising. The high-profile acquisitions of a handful of the Red Sox players now sponsored by New Balance is a sign that things are changing. After worldwide sales of $1.78 billion (about £1 billion), the company has changed tack and will take a more proactive approach to its marketing. Liverpool are a logical step.
Warrior remains a company in its own right, but until now has shown no signs of spreading its interest outside traditional sports. Mike Modana of the Detroit Red Wings is among the biggest names on Warrior’s roster. Liverpool will hope this particular deal allows their title dreams to take flight.
Getting shirty
PR Marketing, a German market research company, produces a list of top-selling shirts and the companies that make them each year. The most recent figures were released last August, taking into account average sales between 2005 and 2009

Manchester United Nike, up to 1.5 million
Real Madrid adidas, up to 1.5 million
Barcelona Nike, up to 1.2 million
Liverpool adidas, up to 900,000
Arsenal Nike, up to 900,000
Chelsea adidas, up to 900,000
Bayern Munich adidas, up to 900,000
AC Milan adidas, up to 600,000
Juventus Nike, up to 600,000
Inter Milan Nike, up to 600,00

[Shakeem]

So sick bro. Rep? Do you acknowledge me as a poster?

[Alfie]

Great move by Liverpool, personally I wouldn't give a shit who made the kit as long as it had the Liverpool badge.

25M is a lot of transfer cash too

[El Asesino]

will be interesting. when does the deal with addidas expire though

[Alfie]

Will be Warrior for 2012-2013

[El Asesino]

klkl, repped.

[Revz]

You would think that United would be able to command quite a bit more than that when our 15 year deal with Nike expires in a couple of years, hopefully with Adidas or Nike and not with some stupid company no one this side of the Atlantic has ever heard of like Liverpool and Spurs have.

[Hij]

You would think that United would be able to command quite a bit more than that when our 15 year deal with Nike expires in a couple of years, hopefully with Adidas or Nike and not with some stupid company no one this side of the Atlantic has ever heard of like Liverpool and Spurs have.

Warrior offered £25m.
We went to Adidas and said "Can you match it"
They said no.

We went with Warrior. I don't buy the kits anyway, so really don't give a fuck who it's made by. That money alone will make up for us not being in the Champions League this year. And anyway, let's not act all high and mighty, when we all know the money you'll get from Nike will go towards servicing your 1 billion debt.

[The Messiah]

Good move for both Liverpool and Warrior. The scousers get a nice fat cheque, and Warrior get some exposure over in Europe. Who cares about the manufacturer label, provided the kit looks good it makes no difference if there is an adidas logo or a nike tick. Win/win.

[Three6nine1]

Is this the same warrior that sponsor alot of atheletes in UFC

[Capri Sun]

Warrior offered £25m.
We went to Adidas and said "Can you match it"
They said no.

We went with Warrior. I don't buy the kits anyway, so really don't give a fuck who it's made by. That money alone will make up for us not being in the Champions League this year. And anyway, let's not act all high and mighty, when we all know the money you'll get from Nike will go towards servicing your 1 billion debt.

Source?

[Revz]

Our debt isn't anywhere near 1bn. It's currently around £370m.

The fact is, people do buy football shirts based partly on who is making them. I don't buy shirts either, but I don't think it's a coincidence that I know United/Arsenal/Liverpool fans who wear their clubs' shirts from time to time, but you never see the West Ham guys wearing their Macron manufactured shirts.

In any case, this deal is more interesting for me because it shows you how much United fucked up by signing a 15 year deal in 2000.

Our next deal, based on how many shirts we sell more than Liverpool would be £41.7m. When you add in the fact we're currently much more successful than Liverpool (i.e. in the Champions League latter stages every season, winning titles etc) and the fact that it's just really cool to be associated with Manchester United, I think we'll be commanding at least 55m a year.

[The Messiah]

In any case, this deal is more interesting for me because it shows you how much United fucked up by signing a 15 year deal in 2000.

Having a guaranteed revenue stream isn't fucking up. It's taking the safe and sensible option. Things can go down as well as up.