I think the mixtape formula will fade out this year.
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"Mixtapes" are going to be Free Download only, and albums or at least independant street releases as logan was calling them, distributed properly, like Freedom of Speech and Grime Wave are going to be the way to take the levels up.
I think the whole pressing 1000 cds thing and trying to drop them in Ukrecordshop will be dead, Maybe it is dead already. There hasn't been the same hype for Riko, Trim and Ghetto as there was last year for Jammer, Wiley and Trim when they all came out on the same day.
We are getting quality free releases from people on the regular and artists are finding other methods to pay the bills, and not relying solely on the sales of their mixtape to function. Merchandise may increase, but with more on the market it may encourage originality, or a price decrease to encourage more people to buy it.
Pushing one or two of your strong tunes in a focused way instead of 19 mixtape tunes is the way forward. I was saying to Buckfaster the other day, I would of rather spend money on Ghetto - Top 3 Selected Vocal, Instrumental and Remix and Stageshow Don Vocal and Instrumental as a B side rather then Ghetto Gospel as a whole mixtape project.
Most of the big 10 grime artists will probably use Youtube as a first option rather then channel U to release their video. Look at how many hits Skeptas Over The Top has had. That is more effective and cheaper then a small channel U or Base campaign.
My hope is that alongside these Independant Street Albums we get decent vinyl coming alongside to support them. Hardrive Vol.1 is the perfect example of a CD that needed a vinyl to come out at the same time. I would lose a finger for Reloaded instrumental, or Morph instrumental. If this shift changed artists would think more about the beats they choose as they would have to sell those as well. Freedom of Speech is good, but I couldnt listen to any of them instrumentals on their own. Thats why I enjoy JMEs mixtapes so much because the beats are excellent.
Do you lot think im way of with this one? How do you lot think Grime will change releases wise this year?
I could of made this a blog post. But its good to talk.